![]() While the person with the most posts in the top 20 is Kylie Jenner with six. The most followed person is currently Cristiano Ronaldo, followed by Ariana Grande, and Dwayne ‘The Rock’ Johnson.Ĭurrently the most popular Instagram post is of an egg. The most followed brand (besides Instagram itself) is National Geographic, with 130m and counting followers. The biggest demographic group are males between 18 – 24 years old, while 75% of all users are aged between 18 and 24.ģ7% of US internet users are now on Instagram.ĩ0 percent of Instagram users are younger than 35. Over 60% of users log in daily, making it the second most engaged network after Facebook. The top three countries who use Instagram are the United States (116m), India (73m), and Brazil (72m). In 2017, it was estimated Instagram would reach nearly $4bn in revenue.īy 2019, it’s been estimated that Instagram ad revenue was $9.45bn in 2019, with it predicted to hist nearly $14bn in 2020. ![]() In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. This standalone app allowed users to upload longer videos to encourage more in-depth video content. IGTV, or Instagram TV, appeared in June 2018. There are now over 2m monthly advertisers on Instagram. Stories allowed users to upload photos and videos (along with the ability to add stickers and other info) to their profiles that would expire after 24 hours (similar in function to Snapchat). ![]() Instagram Stories were released on the platform in August 2016. Many people weren’t happy but Instagram said it would mean people would miss less posts from the people they followed. In June 2016 Instagram switched to a non-chronological feed. Instagram introduced advertising for select brands in October 2013, but didn’t open up advertising for all until September 2015. The network was bought by Facebook on 9 April 2012, for $1 billion.Īt the time, Instagram had only 30 million users. But the story of the Cokin Company will wait another post.The first ever photo was posted by Kevin Systrom on (above). But you may argue: this notion of playing with filters to produce creative photography has already been conceptualized by the photographer Jean Coquin in the 1980s! And you would be right. ![]() All in all, the use of filters for analogue photography increases the creative aspect of making pictures in our digital and sometimes aseptic twenty-first century. Pertaining to colour-compensating filters, they are useful to fine-tune the colorimetry of a photographic subject and are available in a specific colour, with several densities: yellow, magenta, cyan and sometimes red, green and blue. This film could be used either by itself as a gelatin filter or could be cemented between two pieces of thin white optical glass to form a glass filter, the cementing being done with Canada balsam.Ĭonsidering the shooting of positive slides, which are balanced for a specific temperature of colour, colour-conversion and light-balancing filters are always good to achieve a correct neutrality of colours depending of the light source used. Gelatin dyed with tartrazin was coated upon plate glass, and after drying the gelatin coating was stripped from the glass. Wratten which has been very successful ever since. “ Wratten & Wainwright were making a few yellow filters by a process devised by S.H. Mees gave later an excellent description of the basic operations for filter making in 1906: But he also developed a range of coloured filters, necessary to expose the new panchromatic plates. Thanks to his connections with the German dye industry, Mees was able to develop a panchromatic emulsion, so also sensitive to the green and red spectrum. The W&W dry plates had a very good reputation, but Mees was conscious that the company had to release new products to increase the rather low turnover. In 1906, the young photochemist Kenneth Mees was hired by the company as the joint managing director. But the small company developed progressively its own production of gelatin dry plates. W&W was created in 1877 in London, starting to sell photographic chemicals, cameras and accessories. However, the best company to look at on this matter was the small British manufacturer of gelatino-bromide dry plates and filters Wratten and Wainwright. We don’t have many information about the origins of photographic and cine filter making.
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